During design this year I have been constructing a design brief for my own company. I’ve decided to go with a Boba shop company because I thought it would be fun to design and create. Below is the mood board that I’ve created which has a color palette, logo inspirations, images representing my keywords, and some fonts.
After completing my mood board I then moved on to my logo design. Below is my design process leading to my final product. I have several concept designs, and you can see how I’ve changed the color palette slightly to a lighter pastel. I did this because I thought it looked more appealing and aesthetic. Below is the process of my logo and how I’ve created it. I began by using a boba cup as my base and incorporating different colors and details into it, for example, the whipped cream and drips on the top of the cup. I kept referring back to my mood board for inspiration, and I got most of my inspiration from the logos on the board. I thought the block colors looked plain, so I added some gradients to add some shape. The hardest part for me was incorporating the company name into the logo. I had to test a few different fonts and text placements until I found one I liked.
The final product is the design on the bottom right corner. I liked how I used gradients in the cup and the whipped cream to give it a 3D effect. While experimenting with the design, I realised I the straw needed to be seen from inside the cup so I added that. Although the name ‘Pearl Palace” doesn’t stand out much on my final design, I thought the black clashed with the light pastel theme, so I settled on the purple.